Become a Supplier

Unlock Greater Opportunities for Your Wines

At Merchant23, we believe brands like yours deserve to compete on equal footing with the industry giants. That’s why we’re committed to helping level the playing field—so you can get your wines into the hands of more consumers at fair prices and with the support you need to grow your business.

Is your buyer network aligned with your goals?

Our retail direct strategy is designed to connect you with the right buyers to support your growth objectives. Leveraging our extensive national network of wine and spirits buyers, we ensure your brand is positioned to compete effectively and succeed in the market

Why Sell with Us?

Boost Your Cash Flow

We understand the challenges you face when it comes to consistent cash flow. Our platform helps you connect with retailers who are eager to stock and sell your wines, providing you with steady demand and quicker payments. We help you sell more faster.

Access a Wide Market

When you sell with us, you're not just reaching local shops—you’re tapping into a nationwide network of independent retailers. Whether it’s a boutique wine shop or a gourmet restaurant, we’ll help your wines reach the right places without the middleman or extra fees.

Fast Market Access

We don’t waste time. Our efficient process ensures that your wines move quickly from your vineyard to market, allowing you to capitalize on sales opportunities faster than ever before.

No Favoritism, Just Opportunity

Boost Your Cash Flow

We don’t prioritize one seller over another based on volume. We believe in equal opportunity, where every winery, regardless of size, can have access to the same resources, exposure, and pricing. Your wines deserve to be heard—and we’re here to make sure they get the attention they deserve.

Our Promise: Better Wine, For Less

We help the world’s wine consumers celebrate life's special moments with better wine. By sourcing the best wines from the best best growing regions, we ensure consumers get top-notch wines—while you, the producer, are paid fairly and promptly. Together, we’ll make sure your wine is celebrated far and wide at a price point that benefits you and the people who love your wines.

Let’s Grow Together

Ready to Get Started?

Partnering with us means joining a movement to make the wine market more fair, transparent, and accessible for small wineries like yours. We’re not just here to sell wine—we’re here to help you thrive and build the sustainable business you’ve worked so hard for.

Contact Us Today to start selling with a partner who truly understands your needs.






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