Supply Chain Simplified

Merchant23 is the world's leading wine, beer and spirits sourcing and sales service provider. Contact Us

What We Do

Merchant23 gets Producers visibility from the right Buyers while bringing Retailers the right products at the right margin. Both Domestics and Imports, we work with partners in every aspect of the supply chain ensuring more opportunities and a wider ability to deliver goods.

The Industries We Serve


We help our partners navigate the 3-tier supply chain by leveraging our relationships with major Buyers directly. By sourcing labeled, shiners, and bulk wine.

Beer and RTD

We have the ability to source products that add value to your current offerings by tapping into the largest wine, beer, and spirits networks in the world.


Both legacy producers and craft distillers can gain market share from a wider audience when working with a Merchant23 retail partner.

How It Works

Merchant23 handles sales, sourcing, compliance and logistics. Our goal is to elevate the relationship between buyers and sellers by always putting the consumers needs first.

Producers, Suppliers, and

Send us your available inventory to review along with your quantities, tech notes, pricing, and critic reviews.


Our team analyzes the offers submitted and matches them to the most applicable buyer. We do a deep dive to ensure products will deliver on all levels.

Wine, beer, and spirits

Tell us your must haves. Price points, varietals, types, regions, and desired volume per order.


Once reviewed, we present vendors the highest offers. Only accept the deal if it makes sense to you. We handle the rest...scheduling the pick up, managing the compliance and more!

Operating Globally

Merchant23 is actively sourcing quality products from all
of the major AVA’s in the world.

Have a quality adult beverage product? We want to hear from you.

Click below and our team will handle the rest!

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