Welcome to Merchant23
Your Trusted Wholesale Partner

Grow your beverage business with Merchant23
At Merchant23, we bridge the gap between buyers and sellers in the wine and spirits industry. Whether you're a retailer, bar owner, restaurant, or distributor looking to source premium products, or a producer seeking to expand your reach, we offer reliable, professional sales services that drive business growth.

Suppliers
If you're a wine or spirits producer, Merchant23 provides the ideal platform to connect your brand with a national network of buyers. With our established relationships across the industry and expertise in distribution, we can help grow your brand and increase your market share.

Buyers
As a wholesale buyer, you need a dependable source for top-quality wines and spirits that your customers will love. At Merchant23, we offer mostly rated 90+ products from trusted domestic and international brands, as well as exclusive offerings to set your business apart
Why Merchant23?
We are committed to efficiency and unparalleled customer service. By leveraging efficient operations and a deep understanding of market trends, we aim to optimize profitability for buyers and sellers while maintaining a strong commitment to quality and long-term business growth. Our focus on speed, reliability, discretion when needed and scale ensures that we meet the evolving needs of our customers.


Join the Merchant23 Network
Empowering the Wine & Spirits Industry
Whether you’re looking to buy or sell, Merchant23 is here to be your trusted partner. Let’s work together to bring the best products to market, grow your business, and deliver exceptional value to your customers.