Become a customer
- Home
- Become a customer
Access Exceptional Wines at Unbeatable Prices
At Merchant23, we’re on a mission to level the playing field for wine buyers like you. We help small and independent retailers access the best wines from around the world—at prices that allow you to compete with the large chains, without compromising quality or selection.

Contact Us Today to start selling your brand with a partner who truly understands your needs.
We provide the products you need, when you need them, at competitive prices. With our extensive selection of wine, spirits, beer, and non-alcoholic beverages, at the worlds best prices we offer much more to support your business needs."
Why Buy From Us?
Fair Pricing for All
Forget about the unfair volume discounts and pricing advantages that big chains get. We offer fair, transparent pricing for everyone—whether you’re buying a few cases or hundreds. We believe that independent retailers deserve the same opportunities as the big guys, and we make that possible by offering competitive pricing for all buyers.
Wide Selection of Quality Wines
We scour the entire market to bring you a diverse selection of premium wines at incredible prices. No more scrambling to find unique, high-quality wines for your shelves. With us, you’ll have access to an exclusive range of wines that appeal to discerning customers—without having to break your budget.
Fast & Reliable Delivery
We know how important it is for you to have your stock on time. Our efficient system ensures that the wines you order are delivered quickly and reliably, helping you keep your shelves stocked with fresh inventory just when you need it.
Support Small Wineries & Unique Offerings
By buying from us, you’re not just getting great prices—you’re also supporting small wineries and gaining access to wines that aren’t available through large wholesalers. Offer your customers something unique and special that sets your store apart.
No Minimum Orders or Volume Requirements
Unlike traditional wholesalers who often require large orders to get the best prices, we believe in offering flexibility. You don’t need to buy in bulk to get great deals. Buy what you need, when you need it—without the pressure to commit to huge volumes.
Our Promise: Better Wine for Less
We make it possible for wine lovers everywhere to celebrate life’s special moments with better wine for less. By offering you products from small wineries and producers, we ensure you have access to the best wines at competitive prices—so you can offer your customers high-quality options that they'll love, all while improving your margins.
Join Us and Take Your Wine Offering to the Next Level
When you partner with Merchant23, you get more than just a supplier—you get a partner who understands the challenges independent retailers face. We’re here to help you compete with the big chains, expand your selection, and grow your business.