Wholesale Wine &
Spirits Service Provider.

Sourcing, Sales, compliance and Logistics.

Our Mission

To source, create and sell wine and spirits brands that consumers love


Working directly with grape growers  and vintners in the world's most  sought-after regions allow us to cut  out middlemen and keep deals more  profitable for all involved.


Long-term relationships with the nation's top retailers and wholesalers allow us to quickly sell large volumes of wine.


Our staff is trained on the intricate details of all areas of alcohol compliance. Our expertise and dependability will allow you to focus on building your business.


Over a decade of experience shipping wine and spirits into all 50 states. Our dedicated logistics team can manage all aspects of your logistics needs. 


Wineries, distilleries, importers And more

Merchant23 works with producers of high quality wine and spirits that will delight consumers. We source labeled, bulk, and shiners. We help our clients navigate the 3-tier supply chain by leveraging our relationships with major buyers directly. If you have wines or spirits to sell contact us now!


Distributors, wholesalers, retailers And more

We have the ability with the largest wine and spirits producer network in the US to source products that add value to your current offerings. Our goal is to increase our buyer partners profitability while helping create a competitive advantage in the marketplace. Contact us now to get on our offering email list or to give us your list of must-haves.
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Who we serve

Stay Focused on growing your business.

Merchant23 handles sales, sourcing, compliance and logistics. Our goal is to elevate the relationship between buyers and sellers by always putting the consumers needs first.
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Helping on premise and internet retailers fight the competition by increasing access to products that offer more profit and exclusivity.


Market data helps us forecast trends. We source the best products in the fastest growing categories so your customers stay a head of the curve.


From private label to building a unique portfolio of boutique producers. We can service all of your locations without distribution hurdles.


Generate cashflow and brand awareness. We are always looking for new products and to partner with new producers that have the capacity to create private tables.

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Exclusive tasteful brands that create more profit per pour with superior quality made by top winemakers in the best regions.

Our Customer Say

Some of our customers reviews about us.